Numerify’s 2016 Year in Review: 3 Lessons We Learned
Hello and happy holidays! ‘Tis the season for merriness and festivities, and Numerify has a great many things for which to be thankful. Before the clock strikes midnight to mark the start of the new year, we thought we’d recap some of our standout moments of 2016 — and a few bits of wisdom we picked up along the way. Won’t you join us as we gather around the fire, mug of warm cocoa in hand, to reflect on 2016?
This year we reached some incredible milestones including winning the SIIA CODiE Award for Best ITSM Solution, expanding our suite of IT business analytics, and extending our partnership with ServiceNow®. During our journey we also learned a few important lessons about building analytics for IT organizations. Let’s take a look back at 2016 and three key things we learned during the year.
1. LISTENING TO CUSTOMERS IS VITAL
It’s easy for a company to say they’re listening to customer requests and user feedback, but the proof is in the product (and delivery). Our sales and customer success teams were an all-star squad this year, attending to the specific needs of each customer. We’ve discovered that doing so helps us build stronger partnerships beneficial to all parties involved.
By listening to our customers, for example, we learned many of them were encountering the same frustrations around understanding service desk agent performance. In response we developed our IT Contact Analytics solution, for which we just launched an early access program. We also supplemented our core analytics suite with additional offerings for a 360-degree view of the IT organization.
2. IT’S ALL ABOUT BRAND VISIBILITY
In 2016, the Numerify crew was hard at work promoting our brand and increasing our presence within the IT industry. We attended the ServiceNow Knowledge16® conference in Vegas with the largest representation of our team to date. We also enlisted virtually all of our departments to help publicize the Numerify brand and establish our position as industry thought leaders. To achieve these goals, we:
- Traveled far and wide to represent Numerify — to Boston, Atlanta, Dallas, New York, and even London
- Had our marketing team pour countless hours into a website redesign
- Established key solution and technology partnerships
3. TAKE THE TIME TO FULLY UNDERSTAND THE MARKET
This year we dedicated considerable resources to better identify our target market segment and understand the pain points our potential buyers encounter. For instance, participating in industry conferences and events helped us home in on the organizations that will reap the greatest value from the Numerify analytics suite. We took part in IT events across the spectrum: Pink16, HDI Conference, NOWForums, Fusion16, Argyle events, Landmark CIO Summit, and beyond. All of our research and efforts to understand the market is paying off, as we’ve seen the interest level for Numerify continue to rise exponentially.
Thanks for taking this walk down memory lane with us, and we hope you enjoyed learning about our journey in 2016. We can’t wait to see what 2017 brings!