Customer Spotlight









The Rambus IT Dilemma

Rambus is an innovative semiconductor IP and products company that was founded in 1990 and is publicly traded on the NASDAQ. Rambus engineers and scientists create cutting-edge semiconductor and IP products, spanning memory and interfaces to security, smart sensors, and lighting. Their chips, customizable IP cores, architecture licenses, tools, services, training, and innovations improve the competitive advantage of their customers. The Rambus team partners with leading ASIC and SoC designers, foundries, IP developers, EDA companies, and validation labs to bring their innovative products and solutions to market.


Rambus products and solutions are ubiquitous – integrated into tens of billions of devices and systems, powering and securing diverse applications that include Big Data, Internet of Things (IoT), mobile, consumer, and media platforms.

Mission: IT 3.0

As the VP of Information Technology, Mark Grimse is responsible for the design, development, procurement, deployment, operation, and support of all IT systems owned by Rambus. Being an agent of change, he launched an initiative branded “IT 3.0” with ambitious goals to partner with the business by driving his team to think strategically and execute locally.


As a data-driven leader, Grimse uses metrics to generate insights on underlying issues and make smarter decisions. He stresses the need for up-to-date information and supporting details to prove a point. Using such data, he sends what he refers to as “love darts” to employees communications that ask why a particular metric appears to be headed in a negative direction.

“Numerify’s cloud-based business intelligence solution allows our key IT stakeholders to access understandable and actionable dashboards.”

Mark Grimse

VP of IT, Rambus

The Execution Challenge

Given his preference for using data to inspire and prioritize change, Grimse’s next challenge was to lower the cost and reduce the latency of reports. He wanted to minimize the effort of reporting while improving the level of insights generated. In addition, he wanted all managers and leaders to have clear visibility into their individual areas of responsibility.


Rambus had already implemented common strategies, such as centralization and shared services, to free up spend for innovation rather than keeping the lights on. They had also stretched PC lifecycles to manage capital investment.


Grimse and his team had been using spreadsheets to analyze the data extracted from their ITSM solution. But spreadsheets were limited in their ability to perform the next level of analysis that would allow Grimse to drive behavior change. Ensuring data consistency and maintaining historical views was becoming time consuming.

Exposing the Blind Spots

Rambus turned to Numerify’s IT Service Analytics to provide reporting and business analytics across all of their major IT service management processes. They went into full production in early 2015 with data from key applications – incident management, problem, change, and service request – to provide reporting for management as well as ad hoc analysis for power users.


The plan at Rambus called for using analytics to replace all reports, then expanding the use of more advanced analytics features to expose blind spots in the data. Grimse wanted root cause analysis to identify problems and bottlenecks in processes, as well as the ability to drill down into specific details around infrastructure assets.


After implementing Numerify, Rambus saw a number of new insights:


  • Analysis showed that it was time to initiate a PC refresh
  • Analyzed aging incidents and found site requests open for over 90 days
  • % ticket solved by level highlighted skilled resources and training gaps
  • Used SLA trend tracking with text analytics to highlight problem areas that were otherwise hidden from structured analyses
  • Visualized hot spots and trends in business service health and identified areas that needed investments

Numerify Drives Behavioral Change at Rambus

Rambus’ IT team have been able to provide visibility to drive behavioral change at the operational level with the granular analysis to understand trends and root cause. By mapping business services to technologies, they were able to know which ones had immediate value and which ones were priorities for future improvement. Overall Rambus increased the value from their IT investments and improved performance across multiple IT processes.

Learn how Rambus drove insights

by moving analytics to the cloud